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The client brief
The client brief was to propose a qualitative display device for the whole COLGATE product range. With an increasing presence in pharmacies, the aim was to provide a rotating support to enable better product visibility and to help the brand mark itself, particularly in the toothpaste and mouthwash categories.
Our designer’s advice
SITCO’s design team created a 3 sided display stand which offers a global view of the whole COLGATE range, focusing on 3 product categories (toothbrushes + toothpaste + mouthwash). The materials chosen are long-lasting and the subtle, sophisticated design fits in perfectly in pharmaceutical environments. A mobile floor display solution that therefore enables the pharmacist to easily use the display.
- Type: stocking floor display
- Distribution network: select retailers
- Dimensions: width 39 cm x depth 39 cm x height 172 cm
- Advertiser: Colgate